Privacy Policy
Information about the processing of your data
As stated in Article 12 of the General Data Protection Regulation (GDPR), we are obliged to inform you about the processing of your data when using our app and website. The protection of your data is extremely important to us and this data protection declaration informs you about the details of the processing of your data as well as about your legal rights in this regard. We reserve the right to adapt the data protection declaration with effect in the future, in particular in the event of further development of the app and website, the use of new technologies or changes to the legal basis or corresponding jurisdiction.
Definitions
1. “Website” or “Internet presence” in all the following means of the responsible person on
http://pocketbox.co.uk,
Home
https://api.pocketbox.co.uk & the Pocketbox app.
2. “Personal data” means any information relating to an identified or identifiable natural person. An identifiable person is one who can be identified directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or one or more specific characteristics that express the physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person. Personal data is therefore, for example, the name, email address and telephone number of a person, but may also include data on preferences, memberships, vehicle data, insurance and finance data.
3. Processing means operations or series of operations relating to personal data carried out with or without the aid of automated processes, such as collection, recording, organisation, filing, recording, adaptation, alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, comparison, integration, limitation, erasure or destruction.
4. Pseudonymisation is a data management and de-identification procedure by which personally identifiable information fields within a data record are replaced by one or more artificial identifiers, or pseudonyms. A single pseudonym for each replaced field or collection of replaced fields makes the data record less identifiable while remaining suitable for data analysis and data processing
5. Consent is subsequently given in the form of any voluntary, specific, informed and unambiguous expression of will, in the form of a statement or other unambiguous affirmative act, by which the data subject indicates his or her consent to the processing of personal data concerning him or her.
6. Google also refers to Google Dublin, Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland, Fax: +353 (1) 436 1001
7. Amazon AWS also refers to Amazon Web Services (Amazon Web Services Inc., 410 Terry Avenue North, Seattle WA 98109, United States)
Scope Of Application
The privacy policy applies to all pages of https://www.pocketbox.co.uk/ & the Pocketbox App on Google Play Store and Apple App Store.
Responsible Provider
We are responsible for the processing of personal data within the scope of this privacy policy:
15 Merchants Quay, Newry, County Down, BT35 6AH, Northern Ireland
team@pocketbox.co.uk
Questions on data protection
If you have any questions about data protection with regard to our company or our website, you can contact our data protection officer:
Jim Finnegan
15 Merchants Quay, Newry, County Down, BT35 6AH, Northern Ireland
Contact us via email:
jim@pocketbox.co.uk
Safety and Security
We have taken comprehensive technical and organisational precautions to protect your personal data from unauthorised access, misuse, loss and other external disturbances. We regularly review our security measures and adapt them to the state of the Article.
Your Rights
You have the following rights with regard to the personal data concerning you which you may assert against us:
1. Right of access (Article 15 GDPR)
2. Right to rectification (Article 16 GDPR) or deletion (Article 17 GDPR)
3. Right to limitation of processing (Article 18 GDPR)
4. Right to object to the processing (Article 21 GDPR)
5. Right to revoke your consent (Article 7 para. 3 GDPR)
6. Right to receive the data in a structured, common, machine-readable format (“data transferability”) and right to forward the data to another responsible party if the conditions of Article 20 para. 1 lit. a, b GDPR are met (Article 20 GDPR).
You can assert these rights by contacting our appointed data protection officer. You also have the right to complain to a data protection supervisory authority about the processing of your personal data carried out by us (Article 77 GDPR).
Use of the Pocketbox App and Website, access data When a user loads a page on the Pocketbox website we capture the following data:
– Browser type/ browser version
– used operating system
– Language and version of the browser software
– Host name of the accessing mobile device
– IP address
– Website from which the request originates
– Contents of the request
– Date and time of the server request
– Access status/HTTP status code
– Referrer URL (the previously visited page)
– Transferred amount of data
– Time zone difference to Greenwich Mean Time (GMT)
The temporary processing of the IP address by the system is necessary in order to technically enable delivery of the website to your computer. A processing of your IP address for the duration of the session is necessary. The legal basis for this processing is Article 6 Para. 1 S. 1 lit. f) GDPR. The access data will not be used to identify individual users and will not be merged with other data sources. The access data are deleted when they are no longer required for the purpose of their processing. In the case of the collection of data for the provision of the website, this is the case when you end your visit to the website. IP addresses are stored in log files to ensure the functionality of the website. The data is also used to optimise the website and to ensure the security of our information technology systems. An evaluation of the data for marketing purposes does not take place in this context either. The data is generally deleted after seven days at the latest; further processing is possible in individual cases. In this case, the IP address is deleted or altered in such a way that it is no longer possible to assign the calling client. The collection of the data for the provision of the website and the processing of the data in log files is mandatory for the operation of the website and app. You have the right to object to the processing. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). In the event of your justified objection, we will examine the facts and either discontinue or adapt the data processing or point out to you our compelling defensible reasons on the basis of which we will continue the processing.
Cookies
In addition to the aforementioned access data, so-called cookies are stored in the Internet browser of the end device you are using when you use the website. These are small text files with a sequence of numbers that are stored locally in the cache of the browser used. Cookies are not part of the PC system and cannot execute any programs. They serve to make our website user-friendly. The use of cookies may be technically necessary or for other purposes (e.g. analysis/evaluation of website use).
a) Technically necessary cookies Some elements of our website require that the calling browser can be identified even after a page change. The following data is processed in the cookies:
– Language settings
– Log-in information.
The user data collected by technically necessary cookies are not processed for the creation of user profiles. We also use so-called “session cookies”, which store a session ID with which various requests from your browser can be allocated to the joint session. Session cookies are necessary for the use of the website. In particular, they enable us to recognise the terminal used when you return to the website. We use this cookie to recognise you on subsequent visits to the website if you have an account with us; otherwise you would have to log in again each time you visit. The legal basis for this processing is Article 6 Para. 1 S. 1 lit. f) GDPR. We use session cookies to make the use of the website more attractive and effective. The session cookies are deleted as soon as you log out or close your browser. Your right to object exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). In the event of your justified objection, we will examine the facts and either discontinue or adapt the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue the processing. You can deactivate or restrict the transmission of cookies by changing the settings in your Internet browser. Cookies that have already been saved can be deleted at any time. This can also be done automatically. If cookies are deactivated for our website, it is possible that all functions of the website can no longer be used to their full extent.
b) Cookies that are not technically necessary We also use cookies on the website, which enable us to analyse the surfing behaviour of users. For example, the following data is stored and processed in the cookies:
– Frequency of page views
– Use of website functions.
These cookies are used to make the use of the website more efficient and attractive. The legal basis for this processing is Article 6 Para. 1 S. 1 lit. f) GDPR. Cookies that are not technically necessary are automatically deleted after a specified period of time, which may differ depending on the cookie. You can object to the processing of your data by cookies. Your right to object exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). If you do not wish to use cookies, you have the option of changing your browser settings to block cookies generally or selectively or to remove cookies that have already been saved. You can also have the corresponding information displayed before setting a cookie. If you change the browser settings for the use of cookies or deactivate cookies, the functionality of this website may be restricted. Insofar as we integrate third-party cookies into our website, we will point this out to you separately below.
Contact
If you contact our company, e.g. by email, the personal data you provide will be processed by us in order to answer your enquiry. The legal basis for the processing is Article 6 Para. 1 S. 1 lit. f) GDPR or Article 6 Para. 1 S. 1 lit. b) GDPR if the purpose of the contact is to conclude a contract. In the case of contact by email, the processing of the contact also constitutes the necessary legitimate interest in the processing of the data.
In this context, the data will not be passed on to third parties. The data are processed exclusively for the processing of the conversation. We delete the data arising in this connection after the processing is no longer necessary or restrict the processing to compliance with the existing legally mandatory storage obligations. You have the possibility at any time to object to the processing of your personal data for contact enquiries. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). A right of objection is given in particular if the processing is not necessary for the fulfilment of a contract with you, which is described by us in the previous description of the functions. In such a case, the processing of the request may not be continued. In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing or point out our compelling reasons worthy of protection on the basis of which we will continue the processing.
Email Marketing
Newsletter
You have the opportunity to subscribe to our email newsletter in the app, with which we will regularly inform you about the following contents:
Technical information and product updates.
Information about new functions of the App,
New offers from our portfolio of services.
New deals and offerings regarding our products and services.
Customer service.
Inquiries regarding customer feedback. Invitations to participate in beta user groups.
Invitations to company events.
In order to receive the newsletter, the following personal data must be provided. Recipient, valid email address. Registration for our email newsletter is done using the double opt-in procedure. After you have entered the data marked as mandatory, we will send you an email to the email address you have specified, in which we will ask you to expressly confirm your subscription to the newsletter (by clicking on a confirm link). In this way, we ensure that you actually wish to receive our email newsletter. If the confirmation is not received within 24 hours, we block the information sent to us and delete it automatically after one month at the latest.
Once you have subscribed to the newsletter, you will regularly receive newsletters with new information about upcoming products, functions and services. In these newsletters, you will be asked to provide evaluations and feedback for alternative app designs, and to take surveys about future features of our app.
Furthermore, the following data will be processed at the time of the subscription:
IP address,
Date/time of subscription to the newsletter,
Time of your confirmation of the confirm link.
We process your IP address, the time of registration for the newsletter and the time of your confirmation in order to document your newsletter registration and to prevent the misuse of your personal data. The legal basis for the processing is Article 6 Para. 1 S. 1 lit. f) ICO. We process this data for a period of two years after termination of the contract. If the newsletter registration takes place outside of a contract conclusion, we process these data up to the expiration of two years after termination of the use process. We delete this data when the newsletter subscription ends.
After your confirmation, we process the email address and name of the recipient concerned for the purpose of sending you our email newsletter. The legal basis for the processing is Article 6 Para. 1 S. 1 lit. a) ICO. We delete this data when you cancel your newsletter subscription. You can revoke your consent to the processing of your email address to receive the newsletter at any time, either by sending us a message (see the contact details in the “Responsible provider/representative of the provider in the European Union” section) or by directly clicking on the unsubscribe link contained in the newsletter. This does not affect the legality of the processing of your data, which was carried out on the basis of your consent up to your revocation. In the event of a revocation of your consent, we will process your data, in particular your email address, to ensure that you do not receive any further newsletters from us. For this purpose, we put your email address on a so-called blacklist, which we can use to carry out a comparison to ensure that you do not receive any further newsletters from us. The legal basis for the processing is Article 6 Para. 1 S.1 lit. c) ICO in order to comply with our obligation to retain data, otherwise Article 6 Para. 1 S.1 lit. f) ICO. Our legitimate interests are to comply with our legal obligation not to send you any further newsletters after exercising your right of revocation.
Advertising to existing customers
We reserve the right to use the email address provided by you during registration in accordance with the statutory provisions to send you the following content by email during or after registration, unless you have already objected to this use of your email address:
– In-App notifications
– technical information and product updates
– Information about new functions of the App,
– new offers from our portfolio,
– new offers for services of our products and services,
– individual customer advice,
– inquiries regarding customer feedback
– invitations to participate in beta user groups and as well as
– Invitations to company events.
Insofar as the sending of electronic information is not necessary for the execution of the contract (e.g. email in informational form) and the legal basis from Article 6 Para. 1 S. 1 lit. b) GDPR is relevant, the processing is based on the legal basis according to Article 6 Para. 1 S. 1 lit. f) GDPR. Our legitimate interests in the aforementioned processing lie in increasing and optimising our services, sending direct mail and ensuring customer satisfaction. We delete your data when you terminate your user contract, at the latest, however, three years after termination of the contract. We draw your attention to the fact that you can object at any time to the receipt of direct advertising as well as data processing for the purpose of direct advertising without incurring any costs other than the transmission costs according to the basic tariffs. You are entitled to a general right of objection without giving reasons (Article 21 para. 2 GDPR). After exercising your right of objection, we will delete your data in connection with the acquisition of existing customers. Click on the unsubscribe link in the respective email or send us your objection to the contact details listed in the “Responsible provider” section. In the event of an objection, we will process your data, in particular your email address, to ensure that you do not receive any further direct mail from us. For this purpose, we put your email address on a so-called blacklist, which we can use to carry out a comparison to ensure that you do not receive any further newsletters from us. The legal basis for data processing is Article 6 Para. 1 S.1 lit. c) ICO in order to comply with our obligation to retain data, otherwise Article 6 Para. 1 S.1 lit. f) ICO. Our legitimate interests are to comply with our legal obligation not to send you any further newsletters after exercising your right of objection.
Hosting
We use external hosting services from Amazon Web Services (Amazon Web Services Inc., 410 Terry Avenue North, Seattle WA 98109, United States) to provide you with the following services: Website, Email Accounts, Infrastructure and platform services, computing capacity, storage resources and database services, security and technical maintenance services. It processes all data necessary to operate and use our app. We use external hosting services to operate this app offering. Amazon processes your data exclusively within the European Union. The legal basis for the processing is Article 6 Para. 1 S. 1 lit. f) ICO. Our legitimate interests in the use of external hosting services are the efficient and secure provision of our app offering. You can object to the processing. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 ICO). In the event of your justified objection, we will examine the facts and either discontinue or adapt the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue the processing.
Integration of third-party content
The Website incorporates third-party content such as videos, maps, RSS feeds or graphics from other websites. This integration always presupposes that the providers of this content (“third-party providers”) perceive the IP addresses of the users. Without the IP address, they cannot send the content to the browser of the respective user. The IP address is therefore required for the presentation of this content. We make every effort to only use content from third parties who process the IP address solely for the purpose of delivering the content. However, we have no influence on this if the third-party providers process the IP addresses, e.g. for statistical purposes. As far as we know, we will inform you about this in the following. Some of the third party providers may process data outside the European Union. You can object by installing a JavaScript blocker such as the browser plug-in ‘NoScript’ (www.noscript.net) or by deactivating JavaScript in your browser. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). However, this may result in functional restrictions on the website.
Google Fonts
We use so-called web fonts, which are provided by Google, for the uniform display of fonts. When you access a page, your browser loads the web fonts you need into its browser cache to display text and fonts correctly. For this purpose, the browser you are using must connect to Google’s servers. This enables Google to know that your IP address has been used to access our website. Google also processes your personal data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view the certification of Google at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. The use of Google Web Fonts is in the interest of a uniform and appealing presentation of our online offers. This represents a legitimate interest within the meaning of Article 6 Para. 1 S. 1 lit. f) GDPR. We have no knowledge of the storage period at Google and have no possibility of influencing it. You can object to the processing by changing the browser settings so that the browser does not support web fonts – in this case, however, a standard font is used by your computer. Your right to object exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves the assertion and exercise of or defence against legal claims (Article 21 para. 1 GDPR). In the event of your justified objection, we will examine the situation and either discontinue or adapt the data processing or point out our compelling reasons worthy of protection on the basis of which we will continue the processing. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faqand in Google’s privacy policy: https://www.google.com/policies/privacy/.
Amazon Light Sail
We also offer Light Sail as Content Delivery Network (CDN). The provider is Amazon Web Services Inc, 440 Terry Ave N, Seattle, WA 98109, USA. When you visit our website, requests are forwarded to the CDN server. Your IP address will be transmitted and processed. Data processing does not take place exclusively within the European Union. However, AWS has submitted to the EU-US Privacy Shield (https://www.privacyshield.gov/participant?id=a2zt0000000TOWQAA4&status=Active). We have no knowledge of the storage period of the corresponding data at AWS and have no possibility of influencing it. The legal basis for the processing is Article 6 Para. 1 S. 1 lit. f) GDPR. We use Light Sail to make our website more attractive and to optimise the loading times of the website. You have the right to object to the processing of your data. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). You can exercise your right of objection by sending a message to the contact details given under “Responsible provider”.
Statistical, analytical and marketing services
We use third-party services for statistical, analytical and marketing purposes. In this way, we are able to provide you with a user-friendly, optimised use of the website. The third-party providers use cookies to control their services (see the “Cookies” section above). Personal data will not be processed unless explained otherwise below. Some of the third-party providers offer the possibility of declaring a direct objection to the use of the respective service, e.g. by setting an opt-out cookie. If you activate a corresponding opt-out cookie, the external provider will no longer process any data on your usage behaviour in the future. A mere selective contradiction against an individual selection of external services is also possible. If you change your browser or the end device used or delete all cookies, you must set the opt-out cookie again. Your right to object exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves the assertion and exercise of or defence against legal claims (Article 21 para. 1 GDPR). Further information on use-based advertising and opt-out options can also be found at the following link: http://www.youronlinechoices.com/de/. In the following, we will inform you about the services of external providers currently used on our website as well as the purpose and scope of the respective processing in each individual case and about your existing possibilities to object.
Google Analytics and Optimise
In order to optimally tailor our website to your interests, we use Google Analytics, a web analysis service from Google. Google Analytics uses so-called “cookies” (see the “Cookies” section before), which are stored on your computer and enable an analysis of the use of the website by you. The information generated about your use of this website is transferred to a Google server in the USA and processed there.
If IP anonymisation is enabled on this website, Google will previously truncate your IP address within member states of the European Union or other signatory states to the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to and truncated by Google on servers in the United States. Google will use this information on our behalf to evaluate your use of the website, compile reports on website activity for us and provide us with other services relating to website activity and internet usage.
The IP address transmitted by your browser as part of Google Analytics is not combined with other data from Google.
This website uses Google Analytics with the extension “anonymiseIP”. This means that IP addresses are shortened for further processing, which excludes the possibility of personal references. If the data collected about you is related to a person, this is excluded immediately and the personal data is deleted immediately.
We use Google Analytics to analyze and regularly improve the use of our website. The statistics allow us to improve our services and make them more interesting for you as a user. For the exceptional cases in which personal data is transferred to the USA, Google has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google’s certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.
We also use the “Google Optimise” service to optimise our website/app components. For this purpose, we carry out A/B tests and other tests, among other things, in order to optimise the offer for our users on the basis of the results. Different versions of our website can be displayed and user behavior can be analyzed in response to the various Web App components. With the help of these analyses we can regularly improve our offer and make it more interesting. We also use Google Optimise to optimise our Google ads on landing pages. The legal basis for the processing of Google Analytics, including the processing of “Google Optimise”, is Article 6 Para. 1 S. 1 lit. f) ICO. Our legitimate interests lie in particular in the improvement of our web presence by evaluating the usage behaviour and adapting our web app to the results. The Analytics data will be deleted after 14 months at the latest. Further information from the third party provider Google can be found at: http://www.google.com/analytics/terms/de.html, http://www.google.com/intl/de/analytics/learn/privacy.html, http://www.google.de/intl/de/policies/privacy.
You have the right to object. You may object to the processing. Your right to object exists for reasons arising from your particular situation. We will not further process your data unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, or if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 ICO). You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and Google from processing this data by downloading and installing the browser plug-in available under the following link:
http://tools.google.com/dlpage/gaoptout?hl=en. You can also prevent the use of cookies by opening the browser in “private mode”.
Facebook Analytics
The Website also uses Facebook’s “Lookalike Audiences” feature (provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland, email: impressum-support@support.facebook.com, privacy policy at:
https://www.facebook.com/privacy/explanation; hereinafter “Facebook”). Web beacons such as the “Facebook pixel” collect statistical information about you that is processed by Facebook. Using the “Facebook pixel”, your browser automatically establishes a direct connection with the Facebook server. We have no influence on the extent and further processing of the data collected by Facebook through the use of this tool and therefore inform you according to our state of knowledge:
By integrating the “Facebook pixels”, Facebook receives the information that you have called the corresponding website of our Internet presence or clicked on an advertisement from us. Facebook receives the information that you have visited certain parts of our website. Facebook uses tracking technologies such as web beacons to set a cookie on your computer for this purpose. Among other things, the data specified in the “Access data” section is transmitted. If you are registered with a Facebook service, Facebook can assign the visit to your account. Even if you are not registered with Facebook or have not logged in, it is possible that the provider may find out and store your IP address and other identification features.
The legal basis for processing your data is Article 6 Para. 1 S. 1 lit. f) GDPR. We pursue the interest to show you advertising which is of interest to you and to make our website more interesting for you. In this case, we do not store any personal data about you. We have no knowledge of the storage period on Facebook and have no possibility of influencing it. Further information on processing by Facebook can be found at
https://www.facebook.com/about/privacy.
You have the right to object to the processing. Your right to object exists for reasons arising from your particular situation. We will not process your data further, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, moreover, if the processing serves the assertion and exercise of or defence against legal claims (Article 21 para. 1 GDPR). The deactivation of the function “Facebook Custom Audiences” is possible for logged in users under https://www.facebook.com/settings/?tab=ads#_.
You can prevent the “Facebook Custom Audiences” function in various ways: – By setting your browser software accordingly, in particular by suppressing third party cookies, you will not receive any ads from third parties; – by disabling the interest-based ads of the providers that are part of the “About Ads” self-regulatory campaign via the link http://www.aboutads.info/choices, this setting being deleted when you delete your cookies.
Google Ads
We use the Google Adwords offer from Google to draw attention to our attractive offers with the help of advertising media (so-called Google AdWords) on external websites. In relation to the data of the advertising campaigns, we can determine how successful the individual advertising measures are. These advertising media are delivered by Google via so-called “ad servers”. We use ad server cookies for this purpose, which can be used to measure certain parameters for measuring success, such as the display of ads or clicks by users. If you access our website via a Google ad, Google AdWords stores a cookie on your terminal device. As a rule, these cookies lose their validity after 30 days and are not intended to identify you. For this cookie, the unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (marking that the user no longer wishes to be addressed) are usually stored as analysis values. These cookies enable Google to recognise your Internet browser. If a user visits certain pages of an AdWords customer’s website and the cookie stored on their computer has not expired, Google and the customer may recognise that the user clicked on the ad and was directed to that page. Each AdWords customer is assigned a different cookie. Google only provides us with statistical evaluations to measure the success of our advertising media.
Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server. We have no influence on the extent and further processing of the data collected by Google through the use of this tool and therefore inform you according to our state of knowledge: By integrating AdWords Conversion, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may find out and store your IP address. Google processes the data in the USA and has submitted to the EU-US Privacy Shield, https://www.privacyshield.gov/EU-US-Framework. You can view Google’s certification at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active. The legal basis for the processing of your data is Article 6 Para. 1 S. 1 lit. f) GDPR. We pursue the interest to show you advertising that is of interest to you, to make our website more interesting for you and to achieve a fair calculation of advertising costs. The maximum storage period at Google is eighteen months. For more information about Google’s privacy practices, please visit http://www.google.com/intl/de/policies/privacyand https://services.google.com/sitestats/de.html.
You have the right to object to the processing. Your right of objection exists for reasons arising from your particular situation, unless we can prove compelling grounds for processing worthy of protection which outweigh your interests, rights and freedoms, and also if the processing serves to assert and exercise or defend against legal claims (Article 21 para. 1 GDPR). In the event of your justified objection, we will examine the facts and either discontinue or adapt the data processing or point out to you our compelling reasons worthy of protection on the basis of which we will continue the processing. You can prevent the processing in various ways:
– by setting your browser software accordingly, in particular the suppression of third party cookies means that you will not receive any advertisements from third parties;
– by disabling conversion tracking cookies by setting your browser to block cookies from the
“https://ads.google.com/home/” domain,
https://www.google.com/settings/ads, which is deleted when you delete your cookies;
– by permanent deactivation in your browsers Firefox, Internet Explorer or Google Chrome under the link http://www.google.com/settings/ads/plugin.
We would like to point out that in this case you may not be able to use all functions of this offer to their full extent;
– by opening the browser used in “private mode”;
– by deactivating the interest-related advertisements of the providers that are part of the self-regulation campaign “About Ads” via the link http://www.aboutads.info/choices, whereby this setting is deleted if you delete your cookies.
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